Rick Fitz

An excerpt from a recent NY Times article pertaining to online advertising:

Traditional Web search is a business that practically mints money, and for two reasons. First, without Google, Yahoo, Bing or Ask, the Web would be an inscrutable jumble of bits. These services are so vital that they are used more than 450 million times a day in the United States alone, according to comScore.

Second, and equally important, search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment. As a result, advertisers are willing to pay handsomely to peddle their wares in front of someone who types “iPhone deals” or “Maui hotels” into Google.

For all the billions spent on technologies that track users on the Web so marketers can pinpoint their interests, no other form of online advertising — or offline advertising, for that matter — has come close to matching the effectiveness of search ads.

To read the full article click here.

Tweet This Post

First you make your habits, and then your habits make you.

Break those habits that can break you.
Adopt those practices that will become the new habits that will help you achieve
the success you desire.

Your habits are a form of exercise.
The harder you work at something, the harder it is to quit.
The easier it is to do, the harder it is to change.

Your habits are either the best of servants or the worst of masters.
You are what you repeatedly do.

© 2009 YourDailyMotivation.com

Tweet This Post